The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.
In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
There were several reasons for that like poverty, need and big social problems in Russia and Ukraine of 1990-s.
Nowadays Russian and Ukrainian look at the Westerners more sensibly without overestimating them – finally the people are more or less the same everywhere.
The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
To support the theatrical release of Unfinished Business, developed “Real Translator’s Guide: Playmate Edition” custom marketing program, a socially-driven program that tapped into Playmates to highlight the international themes of the film.
The program was complemented by a variety of digital, event and social activations.
Playboy and Showtime joined forces for a custom marketing program designed to drive awareness and social chatter around the Season 1 premiere of DICE.developed a branded content program featuring custom videos and editorial to support Dewar’s 15 year Limited Edition Scotch.The program organically integrated key brand messaging and product placement.Those last two were just added to the list and made their debut at a meet-the-breeds event in Manhattan on Wednesday.Keep scrolling to say hello to the two new breeds of dogs (and one new breed of cat)." data-src="" role="presentation" src="//static-entertainment-neu-s-msn-com.akamaized.net/sc/9b/e151e5.gif" title="The American Kennel Club recognized new breeds of dogs and cats for the first time since 2016. - Shannon Stapleton/Reuters" / MOD Pizza has raised another million, bringing the fast-casual pizza chain's equity capital raised to more than 5 million.The program included a custom city guide to Vegas on Playboy.com, a chance for fans to win an epic 48-hour trip to Las Vegas, and social amplification to Playboy’s massive audience.